Post by account_disabled on Feb 27, 2024 6:09:52 GMT
The the views of Moz. Websites like the businesses who operate them are often deceptively complicated machines. Theyre fragile systems and changing or replacing any one of the parts can easily affect or even break the whole setup often in ways not immediately obvious to stakeholders or developers. Even seemingly simple sites are often powered by complex technology like content management systems databases and templating engines. Theres much more going on behind the scenes technically and organizationally than you can easily observe by crawling a site or viewing the source code.
When you change a website and remove or add elements its not uncommon to Kazakhstan Phone Number introduce new errors flaws or faults. Thats why I get extremely nervous whenever I hear a client or business announce that theyre intending to undergo a site migration. Chances are and experience suggests that somethings going to go wrong. Ouch. ecvary wildly in scope As an SEO consultant and practitioner Ive been involved in more site migrations than I can remember or count for charities startups international ecommerce sites and even global household brands. Every one has been uniquely challenging and stressful. In each case the businesses involved have underestimated and in some cases increased the complexity the risk and the details involved in successfully executing their migration.
As a result many of these projects negatively impacted performance and potential in ways that could have been easily avoided. This isnt a case of the scope of the migration being too big but rather a misalignment of understanding objectives methods and priorities resulting in stakeholders working on entirely different scopes. The migrations Ive experienced have varied from simple domain transfers to complete overhauls of server infrastructure content management frameworks templates and pages sometimes even scaling up to include the consolidation or fragmentation of multiple websites and brands. In the minds of each organization however these have all been migration projects despite their significantly varying and poorl.
When you change a website and remove or add elements its not uncommon to Kazakhstan Phone Number introduce new errors flaws or faults. Thats why I get extremely nervous whenever I hear a client or business announce that theyre intending to undergo a site migration. Chances are and experience suggests that somethings going to go wrong. Ouch. ecvary wildly in scope As an SEO consultant and practitioner Ive been involved in more site migrations than I can remember or count for charities startups international ecommerce sites and even global household brands. Every one has been uniquely challenging and stressful. In each case the businesses involved have underestimated and in some cases increased the complexity the risk and the details involved in successfully executing their migration.
As a result many of these projects negatively impacted performance and potential in ways that could have been easily avoided. This isnt a case of the scope of the migration being too big but rather a misalignment of understanding objectives methods and priorities resulting in stakeholders working on entirely different scopes. The migrations Ive experienced have varied from simple domain transfers to complete overhauls of server infrastructure content management frameworks templates and pages sometimes even scaling up to include the consolidation or fragmentation of multiple websites and brands. In the minds of each organization however these have all been migration projects despite their significantly varying and poorl.